Marketing – making sure your property is SOLD!
It is well-known that some agents deliberately over value in order to impress you and secure your instruction, but an inflated asking price attracts the wrong buyers to your property. Our independent advice is based upon comparable sales evidence and our knowledge of exactly how the residential sales market is moving. Our job is to get you the best price and be proactive in ensuring the best buyers come to view your property.
We advertise extensively in all media, which in turn drives buyers to our website and our office where every phone call is our chance to win the Lottery. Many of our competitors claim their website presence negates the need for newspaper advertising – it does not! To ensure the best response we’ll discuss our strategic approach to your individual advertising program.
Floor Plans and Brochures
Floor plans help potential buyers visualise the property, see themselves living in those spaces. Our coloured, clear floor plans ensure a 40% higher click rate on our nationwide property portals.
It is a fact that many potential viewers will not look at the particulars properly without a floor plan. Because we embrace technology and all its advantages we know our floor plans also dramatically improve the likelihood of an offer resulting from a viewing.
Of course we ALWAYS include the floor plans in our brochures. We take great pride in ensuring our brochures really attract viewings so a high quality brochure comes as standard. Our brochures have at least 8 A4 pages of full colour photographs providing a comprehensive impression of each of our instructions. In addition, each of our negotiators has seen every instruction to inspire a viewing from their personal recollection.
The Internet is a valuable tool in estate agency, but don’t be mislead by internet only agents. All internet only agents are exposed to many buyers, but how well do they qualify those buyers when it comes to discussing your home? It is very easy for a “buyer” to register a passing interest. We take the time to identify those buyers who have a serious and pressing need to move, whom we approach directly and professionally to beat the agent sitting and waiting for the internet to do his work!
Most buyers use the internet when looking for a property. So you need to be sure that your property is found and promoted, quickly and easily. An agent might have a great website but do they subscribe to the most effective property portals? Take a look at the property links on our sites, these are the major property portals. Zoopla and findaproperty.com are fast becoming the largest of all by incorporating primelocation.com. All our properties can be found on the UK’s market leading property portals including Rightmove.